Email marketing services typically offer a range of tools and features to help businesses create, send, and track their email campaigns. At Poppi Digital, here are some of the most common services:

• Email Design: Email marketing services often provide a range of email design templates to help businesses create professional-looking email campaigns. They may also offer drag-and-drop editors and customization options to allow for more creative freedom.
• Contact Management: Email marketing services typically include tools for managing email lists, creating segments based on subscriber behavior or demographics, and managing subscriber preferences.
• Email Automation: Automated email sequences can be set up for various subscriber actions such as welcome emails, abandoned cart reminders, post-purchase follow-ups, and more.
• Analytics and Reporting: Email marketing services offer data and analytics tools to track the success of email campaigns. This includes open rates, click-through rates, conversions, and other subscriber engagement metrics.
• A/B Testing: Some email marketing services offer A/B testing, allowing businesses to test different email designs or subject lines to determine which is most effective.
• Integration: Email marketing services often integrate with other marketing tools such as CRMs, social media platforms, and landing page builders.
• Deliverability: Email marketing services can help improve email deliverability by managing email reputation, ensuring compliance with anti-spam laws, and providing guidance on email best practices.

Overall, email marketing services provide businesses with an efficient and cost-effective way to reach and engage with their target audience, build brand awareness, and drive revenue through effective email campaigns.